SURF EXPO & Retailer Symposium •  September 14th to 18th, 2007

The AWSI board OF directors wants you to know we want YOU to attend the Surf Expo and AWSI Retailer DEMO & Symposium in Florida this September. 

This is the place and time the entire industry gets together to network, learn a little and show off our sports…. Oh Yea, and throw a party. 

Who’s going you may ask? Let’s see… Check out the list .. just about everyone we deal with on a daily basis, the cream of the wind sport industry!

 … and, we’re going to Clearwater for DEMO’s, a little education and a big industry PARTY… it’s about time we all get together and celebrate the sports we love!

 Surf Expo, Orlando Hotel and the Clearwater Symposium hotel registration info is available at:  www.awsiwindsports.org.

 Surf Expo Events:

  • Friday 5:30 PM  AWSI Membership Meeting (Room S210A), We’ll have a brief meeting to update the state of the association and host a welcome  Kegger and The SurfExpo debut of The Windsurf Movie… it’s a party!
  • Saturday 8:30 AM -  BRA Retail Education Program (Meeting Room S210A) Join the Board Retailers Association for a brief introduction and unveiling of the long-awaited BRA Retail Education Program. The BRA is our Retail member partner.
  • Saturday 10:00 AM - Seminar "Branding and Messaging for Retailers" (Meeting Room S210A)  by John McManus, Sage Island. Everything you do is branding. This seminar will address what you need to understand to strategically manage your customer's perceptions... the identity of your shop.

 Retailer Symposium Events - Sand Key Resort

Retailer Symposium Registration

 We have negotiated $149 rates at the Sand Key Resort. Our block of rooms/special rates expire 8/24. Make your reservations today. There are many hotels within easy driving distance available via your favorite online site, or contact Charlie and I’ll set it up for you.

PROGRAM

  • Monday 1PM – On the beach demo. The AWSI distributor members shown at right will set up the gear in front of the Sand Key Resort on our own private beach.
  • Monday 7PM – AWSI Industry Party.
    • FREE Dinner & Drinks to Celebrate the Wind!
  • Tuesday 9AM – Welcome by Board of Directors w/refreshments.
  • Tuesday 10AM - Maximizing profits for Today’s Specialty Retailer by Dave Seehafer, Vice President of Global Wave Ventures, with 24 years of action sports industry experience and an MBA in business management and new product marketing.
    • Inventory Management – Open to Buy
    • Consistent Pricing Formulas
    • Year Round Store Branding Programs
    • Control of discounts, donations, Freebies, & “Bro” Deals
  • Tuesday 11AM – The AWSI/BRA relationship and member benefits
    • Wind Sports Retail Education Program
    • Action Sports Retail combined Insurance
    • AWSI freight program
    • AWSI Forum and website
  • Tuesday 12:30PM Meeting Closed, open Lunch
  • Tuesday 1:30PM on the beach demo. The AWSI distributor members shown at right will set up the gear in front of the Sand Key Resort on our own private beach.

We will be seeing you in FLORIDA!