SURF EXPO & Retailer Symposium • September 14th to 18th,
2007
The AWSI board OF
directors wants you to know we want YOU to attend the Surf Expo and
AWSI Retailer DEMO & Symposium in Florida this September.
This is the place and
time the entire industry gets together to network, learn a little and show
off our sports…. Oh Yea, and throw a party.
Who’s going you may
ask? Let’s see… Check out the list .. just about everyone we deal with on
a daily basis, the cream of the wind sport industry!
… and, we’re going to Clearwater for
DEMO’s, a little
education and a big industry PARTY… it’s about time we all get together
and celebrate the sports we love!
Surf
Expo,
Orlando Hotel and the
Clearwater Symposium
hotel registration info is available at:
www.awsiwindsports.org.
Surf
Expo Events:
-
Friday 5:30 PM
AWSI Membership Meeting
(Room S210A), We’ll
have a brief meeting to update the state of the association and host a
welcome Kegger and The SurfExpo debut of The Windsurf Movie… it’s a
party!
-
Saturday
8:30 AM -
BRA Retail
Education Program (Meeting Room S210A) Join the
Board Retailers Association
for a brief introduction and unveiling of the long-awaited BRA Retail
Education Program. The BRA is our Retail member partner.
-
Saturday
10:00 AM - Seminar "Branding and Messaging for Retailers"
(Meeting Room S210A) by John McManus, Sage Island. Everything you do is
branding. This seminar will address what you need to understand to
strategically manage your customer's perceptions... the identity of your
shop.
Retailer
Symposium Events - Sand Key Resort
Retailer Symposium Registration
We
have negotiated $149 rates at the
Sand Key Resort.
Our block of rooms/special rates expire 8/24. Make your reservations
today. There are many hotels within easy driving distance available
via your favorite online site, or contact
Charlie
and
I’ll set it up for you.
PROGRAM
-
Monday 1PM – On the
beach demo.
The AWSI distributor members shown at right will set up the gear in
front of the Sand Key Resort on our own private beach.
-
Monday 7PM – AWSI
Industry Party.
-
FREE Dinner & Drinks
to Celebrate the Wind!
-
Tuesday 9AM
– Welcome by Board of Directors w/refreshments.
-
Tuesday 10AM
-
Maximizing profits
for Today’s Specialty Retailer
by Dave
Seehafer, Vice President of Global Wave Ventures, with 24 years of
action sports industry experience and an MBA in business management and
new product marketing.
-
Inventory
Management – Open to Buy
-
Consistent
Pricing Formulas
-
Year Round Store
Branding Programs
-
Control of
discounts, donations, Freebies, & “Bro” Deals
-
Tuesday 11AM – The AWSI/BRA relationship and member benefits
-
Wind Sports Retail Education Program
-
Action Sports Retail combined Insurance
-
AWSI freight
program
-
AWSI Forum and
website
-
Tuesday 12:30PM Meeting Closed, open Lunch
-
Tuesday 1:30PM on the beach demo.
The AWSI distributor members shown at right will set up the gear in
front of the Sand Key Resort on our own private beach.
We
will be seeing you in FLORIDA!